Social Media Marketing

Your business may be missing out on opportunities to connect with your target audience

Edmonton Social Media Management Services

Social media is an integral to your business’s efforts to create lasting customer relationships and drive referrals. While Facebook and Twitter are the dominating platforms right now, your business may be missing out on opportunities to connect with your target audience on Instagram, Pintrest, Google+, Snapchat, Periscope, and other channels. Trend Lab will help your business leverage all of the relevant social mediums to create a tribe around your brand.

Social media and network marketing may have changed the way that we look at selling forever. The opportunity for people to connect via shared interests has opened the door for business to create meaningful relationships with clientele through informal avenues that better empower the customer to dictate their level of engagement. As opposed to traditional outbound marketing in the mainstream media which required the customer to engage on the merchant’s schedule, social media is creating a platform that allows brands to become comfortable and familiar in a more passive mode that doesn’t have to be restricted simply to selling.

By allowing the public to take an active role in the relationship, they can not only interact as a customer, but also as an influencer to further extend the visibility of your brand to a wider audience. Platforms such as Facebook and Twitter have been dominant leaders in the social networking realm, but there is a wide slate of options that are also gaining popularity including Instagram, Pinterest, Google+, Snapchat, Periscope and more that may be worth exploring.

Did you know that 72% of internet users are engaged in some form of social media, or access multiple channels? If you’re not using some form of social media, are you allowing competitors to hold exclusive domain over that clientele?

Social networks allow flexibility in your connection with your audience. Through the use of photos, videos, polls, live chats and interactivity, you can create a relationship that is unique, consistent with your brand, and memorable. Business owners also enjoy the opportunity to review the analytics of their social channels to determine what is working, what demographic is being reached, and how to best evolve and maintain their social media program. Whether the aim is to increase visibility and clientele on a local level or to reach out to a national or international audience, the capabilities exist to customize your reach.

Your social network can operate independently of your other marketing efforts, or can be configured to interact with and direct traffic to your website, online purchase portal, or links that represent the greatest priority to the visibility and growth of your business.

Do you want your business to get more actively visible and engaged in social media but don’t know where to start? Our team at Trend Lab can help you to navigate a sea of options and identify the best platforms to connect you with your target market and the hands on assistance to get you started down the right track. We can help you to identify which channels allow the functionality that you want, provide direction on industry best practices, or also offer a concierge service to manage your social media presence, allowing you to focus on your core business. The start of your social media journey may be as near as a phone call or an e-mail to our team.