Web Design & Development

Edmonton’s BEST Web Design Services

Does your website pass the 4 second test? Within 4 seconds, a visitor to your website needs to know who you are, what you do, and what’s in it for them. Just as importantly, does it pass this test on both desktop AND mobile? With 2015 being the first year that more searches came from mobile devices than from desktops, your website needs to perform on both. That’s why Trend Lab takes a mobile-first standpoint, and believes your website needs to showcase your brand effectively and consistently across multiple devices.

You never get a second chance to make a first impression. When you consider that customers are taking their search online to find the products and services they need, it is easy to see the importance of your website that not only informs your incoming clients, but also inspires further investigation and the start of a mutually beneficial relationship.

At Trend Lab, we assess website effectiveness with a four second test. Within four seconds, we need to know who you are, what you do, and why we need to know more about it. Looking at your website from a customer’s perspective, we will identify any weaknesses and help you to strengthen your online presence. Of equal importance is ensuring that your website is mobile compatible. In 2015, more web searches were initiated from smart phones and hand held devices than traditional desk top computers so it’s important to consider that your site works for users on any format.

Have you optimized your website to take advantage of e-commerce opportunities? Does it make sense to incorporate your social media links and activity feed to your website? Aside from your branding and identity, what colors, fonts, and imagery best compliment your message? This is all a part of the Trend Lab web design process that ensures that the foot you put before you digitally is the best one possible.

For the entrepreneur on a budget, there may appear to be some attractive opportunities through do-it-yourself free websites. Sure, these may serve to stand as a place marker for your business amid the multitude of your competitors online, but can you be assured that it has the functionality to not just welcome new customers, but reach out to them? Incorporating engaging design in addition to search engine optimization and other in-house expertise to the table, we are confident that whether you are looking to re-vamp your existing website or to start from scratch, Trend Lab is the tailor to ensure that your first impression is a lasting one.

Is your website generating the results that you expect? Is your business flourishing online? If not, then we should be talking and exploring avenues to make your web presence one of the most valuable tools in your marketing strategy. Call or e-mail us today to get started.